Pixel Stress
Anouk Kruithof
RVB Books
English
Softcover unbound
100 pages
200 x 320 mm
2013
ISBN 9791090306219
On the 18th of April 2013, Anouk Kruithof and two assistants went to Wall Street in New York City and built a temporary installation of 14 framed prints of different sizes on the edge of the city’s pavement. The prints looked like pixelated monochromes, but were in fact illustrations blown up to a maximum size (3200% in Photoshop) of images found by using Google, searching the word “stress”. Anouk Kruithof asked pedestrians to look at the installation and then had conversations about the pixelated monochromes, the meaning of this project and the potential interpretations of the work. Kruithof asked the people involved if they would like to buy a print, both engaging a commercial gesture and condemning the scarcity of the city dwellers encounterings. She sold 8 of the 14 prints bought by 7 participants when the day’s rain warded off further efforts. Kruithof is not allowed to conduct monetary transactions, so that once a participant told her a price for the print, she actually gave it away for free, thus creating an imaginary sale.
(Source: https://rvb-books.com/products/anouk-kruithof-pixel-stress-special-edition)
About the Artist
Anouk Kruithof (b. 1981, Dordrecht, The Netherlands) is a visual artist with a trans-disciplinary approach which encompasses sculpture, photography, collage, video, books, websites and (social) interventions in the public domain. The work depicts the transience and the chaos of this world, which she skilfully addresses by mixing urgent social issues with personal experience to mirror the state prevalent in our society today. Kruithof tries to reveal ‘the nerves of the time’ by deftly identifying social, psychological and ethical dilemmas. Observing, analysing, collecting, acting and reacting inform her thoughtful and playful work method, which does not at all detract from her serious approach as a social and political agent. In this time, Kruithof has formulated a highly idiosyncratic view of this world, one where the personal has become political. By continually navigating between the digital and physical experiential spheres, Kruithof investigates a collective state of mind that is not solely grounded in the material world, but more often in an amorphous one.
anoukkruithof.nl
(Source: https://anoukkruithof.com/?page_id=6)
About the Publisher
RVB Books is both an independent publisher dedicated to designing and printing unique fine arts books and a gallery featuring exhibitions on new editorial practices.
rvb-books.com
(Source: https://rvb-books.com/pages/infos)
