Revue Faire
n°30
Types of types: the typographic specimen by Lineto
Empire Books
French and English
Text by Olivier Lebrun
Softcover
68 pages
210 x 299 mm
2021
ISBN 9791095991953
For Lineto, the Specimen plays out through forms and formats in order to promote the foundry’s typefaces: books, posters, envelopes, pamphlets, letter transfers, print ads, and video clips as well as inflatable structures and bootlegs of logotypes. When Reala published LL Biff in 2000, the specimen employed graffiti culture and its modes of distribution, along with a combination of two references: “Medium is the message”*, “Style is the message”**. For Lineto, the citation is a form that allows them to distribute their typographic catalogue while promoting diverse cultural fields: “Ignorance of your own culture is not considered cool!”***
https://lineto.com
(Source: https://e-m-p-i-r-e.eu/produit/n30-bis-types-of-types-the-typographic-specimen-by-lineto-author-olivier-lebrun)
About the Publisher
Founded by François Havegeer and Sacha Léopold, the publishing house Empire sees itself as an extension of the activities related to imagery, graphic design, and artist relations undertaken by the Syndicat studio. Through numerous collaborations in the cultural sphere, the publishing house strives to place the issues of image reproduction, documentation, and circulation at the forefront through catalogues, monographs, theoretical works, journals, posters, and reissues.
Empire books also publish Revue Faire.
https://e-m-p-i-r-e.eu
(Source: https://e-m-p-i-r-e.eu/infos)
