29LT Type Specimen
Issue #01: The Multiple Facets of the Letter
29Letters Type Foundry
Arabic, French, English
Softcover
84 pages
180 x 240 mm
2019
ISSN Not Available
The 2019 publication focuses on the essential element of writing and reading: the letter. It explores the psychology of writing and the link to human nature: culturally, historically, politically, artistically, scientifically, etc. These materials came to light during the revamping of the whole 29LT visual identity in 2019. A new 29LT logo was created, and a pure typographic website was designed to showcase 29LT fonts. In order to stage each typeface and create a comprehensive type specimen for it, strong content was required, which had a link to typography. The need to research and find timeless literature on the importance of writing, the essence of the letters, the philosophy behind languages, and the link between the mind and the pen became of great importance.
(source: https://www.29lt.com/products/)
Extensive content was encountered from historical philosophers, poets, politicians, writers, and master calligraphers. Part of it was reserved for the printed publication and complemented with specifically written text, and the rest was used for the digital type specimens on the website.
The main focus of all the content embraced the prominence of type.
About the Publisher
29Letters Type Foundry S.L. is dedicated to creating and publishing multiscript typefaces. Its Arabic and Latin typography leading edge arises from its collaborative team of professional Arab and European type designers crafting high-quality typefaces. Besides publishing unique retail fonts, 29LT frequently joins forces with renowned international branding, design, and advertising agencies to deliver high-end typographic solutions, such as bespoke fonts and wordmarks.
29LT was named after the conventional Arabic 28 letter alphabet, but with a divergent-thinking, bold and daring design approach integrating the hamza as the 29th letter. With a typographic work incorporating multiple scripts, 29LT is committed not only to exploring the diversity and potential of Arabic typography but also to tapping into other world scripts.
29lt.com
(source: https://www.29lt.com/info/)
